Marketing strategy is a plan of action that an organization or business develops to promote its products or services to its target customers or market. It involves identifying the target market, understanding the competition, and creating a unique selling proposition that sets the organization apart from its competitors. A good marketing strategy typically includes several components, such as market research, product positioning, pricing, distribution channels, promotional activities, and sales. The overall goal is to create a compelling message that resonates with the target audience, engages them, and motivates them to take action, such as making a purchase or subscribing to a service.

Marketing strategies may differ based on the nature of the business, the industry, the target audience, and the budget. Some businesses may focus on traditional marketing methods such as print ads, direct mail, and events, while others may focus on digital marketing channels such as social media, email marketing, and search engine optimization (SEO).